Seller's Guide

Selecting the right real estate professional is crucial to a successful home-selling experience. Your real estate professional will guide you through preparing your home for sale, whether that means recommending repairs, staging, or enhancing curb appeal. They’ll help position your home with a compelling list price, market it effectively to attract buyers, and negotiate on your behalf to secure the best possible deal. A skilled real estate professional also acts as a problem solver, ensuring a smooth and stress-free process from start to finish. The Sullivan Realty Group brings over 70 years of combined experience in all of these areas and can be your partner in your home-selling journey.

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate professionals and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. We will work with you to determine the right selling price for your home. 

Creating and executing an effective marketing strategy for your home is how we get people to see your home. This involves listing the home and then driving the right people to that listing through social media campaigns, realtor-to-realtor referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Once we deem an offer acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the terms, we will prepare a final contract and you will have an accepted offer on your home.

You’ve reached the last step in the seller’s process! When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and, if needed, go over any issues that are still outstanding. During this time, you can also contact your companies for utilities, cable, and lawn or trash services to change the name on accounts that the new owner is retaining. We can help you make these changes.